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Giving the Gift of User Experience Featured Image

Giving the Gift of User Experience

by | Dec 22, 2021

In recent years, there’s been a push to gift experiences for the holidays over physical items. With increased knowledge of the importance of sustainability, many families opt to take a trip together, or buy local, rather than ordering more stuff from Amazon.

 

Gifting Experiences

In the world of web design and digital marketing, your end-users want a good experience over gifts as well. Sure, you can offer a coupon code for your products and services, but if your website doesn’t provide a good experience, they won’t get that far. By giving the gift of user experience, you’ll not only gain traffic but clients.

 

User Experience Honeycomb

Understanding what your end-users need and value is critical in crafting your content, selecting images, and every other aspect of your design. User-centered design should fulfill a need, be easy to use, and be desirable to look at. Peter Morville represents this through his User Experience Honeycomb:

  • Useful: Your content should be original and fulfill a need
  • Usable: Site must be easy to use
  • Desirable: Image, identity, brand, and other design elements used to evoke emotion and appreciation
  • Findable: Content needs to be navigable and locatable onsite and offsite
  • Accessible: Content needs to be accessible to people with disabilities
  • Credible: Users must trust and believe what you tell them

One of the best ways to determine if your site is user-friendly is to test it with an end-user! Each element placed on every page has a function. Calls to Action should be in obvious places. Navigation should be simple. For a web development team, that means sharing the site with a few strangers before launch. By giving them specific tasks to perform on the site, it can give you a good idea of how easy to use it may be for customers.

User experience is very statistics-based, and everything you need can typically be found in a Google Analytics report. By analyzing your data, you’ll find which pages receive the most drop-offs, which links are clicked most often, and even which search terms are entered on your site.

 

Experiences for People – Not Just Search Engines

This is exactly why it’s important to design for people when building a new website, rather than just search engines, and continue to test and analyze. The gift of a great experience for your users doesn’t happen overnight. It takes time and planning. But when you get it right, your users will value that experience much more than a branded coffee mug.

What Your Website Says About Your Business

What Your Website Says About Your Business

As our world moves towards more digital interaction your website will likely be the first point of contact for customers interacting with your business. What your website looks like, says a lot about you.

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